Online home furnishings retailer Wayfair announced new features in its mobile shopping app that officials say make it easier for consumers to discover products and design their rooms on the go.
Simple and intuitive features include an augmented reality (AR) tool, a central hub for all camera-based features and Room Planner 3-D for mobile.
“With more than half of our customers placing orders on a mobile device, we’re thrilled to deliver powerful new tools that make shopping for home even easier, and reflect the evolution of how consumers are shopping for their homes,” said Matt Zisow, vice president of product management, experience design and analytics at Wayfair. “With the Wayfair mobile shopping app, consumers have the flexibility to discover and visualize their favorite products among millions of options, then design their rooms from start to finish, no matter where they are.”
Wayfair’s new mobile features coincide with a complete refresh of the Wayfair app. Additional new features and major updates include:
- Interactive Photo for View in Room 3-D – With View in Room 3-D, shoppers can visualize how products will look and fit in their space, all from within their actual room through the power of AR. Now, for the first time, they can also take this experience on the go with the launch of Interactive Photo, which lets shoppers take a photo of their room and visualize multiple products even when not in their space. Interactive Photo uses technology to understand the spatial information of the room in the image, so that shoppers can continue designing whenever inspiration strikes.
- Integrated Camera – Wayfair has put its camera-based tools at the forefront of the mobile shopping experience by making View in Room 3-D and the company’s visual search feature, Search with Photo, even more easily accessible. With one click of the camera icon in the search bar of the Wayfair app, customers can toggle between camera-based features with a quick swipe, allowing them to visually search for and purchase the products with just a photo, and visualize how items will look and fit in their space.
- Room Planner 3-D – Wayfair’s advanced room design tool is now available on its mobile shopping app. With Room Planner 3-D, customers can create an interactive 3-D room, view it from virtually every angle, and then play with a variety of styles, layouts and room dimensions, mixing and matching true-to-scale Wayfair products in their digital room.
“At Wayfair, we have always been focused on helping our customers shop for their homes with ease and confidence; technologies like AR and machine learning allow us to do this in elegant and scalable ways,” said Zisow. “With the latest updates to the Wayfair app, we continue to push the limits of what’s possible by iterating on advanced AR and machine learning capabilities, and introducing new and innovative spatial awareness techniques to an e-commerce experience, bridging the gap between imagination and reality. With the Wayfair app, shoppers can quickly and easily transform any room in their home from anywhere.”
The newly refreshed Wayfair app is available on iOS and Android devices.
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